iMedia International, Inc. is creating the first interactive marketing disc for DoylesRoom.com. The site is endorsed by World Poker Champion and bestselling author Doyle Brunson. Due to the recent increase in television coverage, consumer interest in poker has skyrocketed.

DoylesRoom.com will begin a large distribution of interactive promotional CD-ROM discs to targeted audiences of poker players and gamers in selected geographic areas. The discs will push new users to the company's website, provide multimedia instruction and playing tips, help new players hone their poker skills and allow for the immediate installation of the client-based software necessary to access the site.

A key component of the disc will be an exclusive head-to-head match between Doyle Brunson, and the "Mad Genius of Poker," Mike Caro. They will provide their playing insights and strategy during each hand.