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Fairbanks. Knight (Phil Knight) in 1964 to 500 U.S. dollars created the Nike company (http://nike-1.blogspot.com/), undreamed of today will become the world's largest sports shoe brand. This paper will be opened Nike U.S. grow up, the mystery, with special focus on large drums during the nike max tn 90 key - new product development strategy.The creation of the early: Age 60-70Mentioned Nike's history, must be retroactive to 1958, when the founder of Fairbanks. Knight is also just a OR (Oregon) State University track and field team players, often in practice, to the coach Bowerman (Bowerman) complained that the United States has never produced a pair of really good sports shoes. Knight majoring in Accounting, returned home after graduation teaching at Portland (Portland). In 1964, Knight and his coach Bowerman 500 U.S. dollars of the funding, set up a sports shoe company named Nike, derived from the Greek, Yu "victory" means.Companies start early, Knight to make use of its relations in the sports sector, and from the shuttle at all track and field sports field, warn that sales of his running shoes. At that time, the products are purchased from Japan, he often consider the design of sports shoes, the United States will certainly potential. The early 70s, Knight began to implement the concept of self-designed shoes, but after careful study of an investigation and found that market demand is sufficient to support him set up their own production lines. However, finally decided to use Japan's production experience, Knight in 1972 and Japan signed the first contract, the formal production of the United States completely designed Nike sports shoes.The ensuing years, the yen continued to appreciate, rising labor costs, making the production of shoes in Japan, the price increase. At this point, Nike has a stable foundation has accumulated experience in overseas production, it will reach more countries stretching other manufacturers. For lower production costs, Nike in 1975, the Japanese production line will be transferred to the relatively low human cost of Korea and Taiwan. Costs dropped, so Nike has more abundant resources to engage in R & D and marketing activities.Nike from low labor cost country open up OEM manufacturers, the industry can be called at that time a revolutionary innovation. Know very well that the production of Nike shoes must be injected into the labor-intensive, thus seeking to lower labor costs of the OEM manufacturers inevitable, and there is no room space. Nevertheless, overseas manufacturing is still the risk of it because of distance and cultural gap between different countries, resulting in improved quality control difficult. Therefore, Nike the next large-scale orders for foundry manufacturers often have to go through a very careful evaluation process to ensure that the finished products can meet the quality standards of Nike. During this period, Nike's strategy to focus our attention entirely focused on:Set up the best mode of operation of overseas productionOEM manufacturer for the new design and styleMaintenance of quality standardsFacing difficulties with trying to ZTE: 80sThe early 80s, Nike Daihatsu leasing, and continue to play an American professional sports shoes manufacturer's role, but in the U.S. who do not own any of its own production factory. Shortly thereafter, the number one competitor Reebok (Reebok) long after the confrontation and to. Founded in 1981 by founder and CEO Paul. Filmon (Paul Fireman) led to a dark horse posture, launched a design momentum of strong sports nike max tn, successfully swept through part of the market. To the 80s, the Reebok in the fierce competition, and Nike has been able to rival. In 1987, Reebok further to 991 million U.S. dollars of sales, 30% of the share, in one fell swoop on sports shoe market leader in the world, Nike was 597 million U.S. dollars and 18% of the share of the rear.Nike (http://nike-1.blogspot.com/) and Reebok's War of the Worlds, the problem with the opportunity to point entirely in the target market-oriented and design of the ever-changing nature. In other words, that is, young people (adolescents, young adults) have been purchased are not only sport shoes, as well as representatives of their own shoes "fashion sense." Two shoe giants have realized, such as to expand the size of the market, it must be the original concept of professional sport shoes, transfer to a more broad, "the pursuit of fashion," the youth and young adult market. Reebok hole Alexa advantage and take the lead in this piece of gold into the market to superior products and aggressive PR campaign full of Nike giving hit. Reebok CEO has publicly criticized the Filmon Nike: "Knight is just a shoe from it, the old thought he was a great sport athletes." Knight is rustic light response: "I hate Reebok because of its fundamental research and development system is a counterfeit machine."Provocative in order to counter Reebok, Nike (http://nike-1.blogspot.com/) faced up to a huge amount of betting funds in the new product development design, the most popular classic products at the end of the 80's are "gas Shoes" (The Nike Air Shoe). Critic John. Dr Lang (John Horan) in the United States special issue on the sports industry, gas shoes for Nike, made his views: "In fact it is a simple, easy to understand the shoe-making technology, will only air into the soles, that is, form a flexible insole, so just. " nike max tn shoes gas until the early 90s it was formally listed and have received an unprecedented success. So that the 80's are facing the dilemma with trying to Nike ZTE age, period, Nike has suffered in the market against fierce competition, but also from the established design of future new product development strategy melody.Climbing on the peak: 90'sNike shoes (http://nike-1.blogspot.com/) listed on massive gas, spared no expense to millions of dollars to NBA superstar Michael invited. Jordan (Michael Jordon) Product spokesmen for engaging in the marketing campaign, a record of the history of sports sponsorship supplies high price first case,world. Nike ads are the gas demands of shoes and Jordan's image and nearly bundled basketball skills. Since then, Nike in the market gradually recovered lost, Reebok, compelled by the situation, panic launched the "shoe bomb jump" (Reebok Pump Shoe) buckled down to a popular NBA star II. O'Neal (Shaquille O ' Neal) as spokesmen lost pity. At this time Nike's market share in 1989 from 25% in 1990 rose over 28 percent, Reebok, from 24% to 21%. The surprisingly successful back operation, so that Nike had a deep sense that marketing is the most powerful brand of magic weapon, which in the ensuing few years, Nike (http://nike-1.blogspot.com/) continues to invest in this area, such as: Nike in 1995 The sports marketing (Sports Marketing) cost that is as high as one billion U.S. dollars, Reebok close to 400 million U.S. dollars

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(1972) sidney wicks early wearing of sports shoes nike tn shox 1972, nike sports star signed sidney wick. Wicks are the first to wear nike basketball shoes, one of the athletes, as bowerman said, nike is committed to providing athletes with light, and better sense of sports wear and equipmentA lot of athletes have been using the nike sports equipment.nike the soul (1973) 1973, American record holder, became the first steve prefontaine wearing sports shoes nike (http://nike-nike-nike.blogspot.com/) track and field athletes. bowerman through training, he makes a lot of young athletes toward the young sports nike brand.prefontaine's reason for being is to become "nike soul," because he was grounded in the spirit and indomitable fighting spirit. as well as the desire to win.Unfortunately, his life only to 1975, the 24-year-old in a car accident killed him.trainers (1974)And consumers contactThe print ads first appeared in the United States the back cover. This is a very exciting person other ads, at the same time as the notes become small. At the same time, he was very well become the contact nike brand consumers and emotional way.In fact, "there is no finish line" (never end) is also nike motto, nike never complacent, always have to constantly go beyond the front of the success of our customers at the same time provide the most authoritative, the most dynamic products and services.Never more than just products, more companies areat the end of training shoes to become the nation's best-selling sports shoes.Research, design and developmentnike continued innovation and technology. The women in the design of athletic shoes, the trend of committing a mistake. in order to strengthen the stability, but in fact, it does not comply with the principle of human exercise. Then nike wrong the first time the scientific and technological innovation.nike started to learn how to make professional sports shoes nike tn shox in the performance of exercise in a more professional, consistent with the physiology, physics, and materials used to make the exercise more functional shoes1976 - 1977nike on the run supportOf feminist support for women in the sport long-distance supportIn 1979, nike clothing through the introduction of the first production line in order to expand his business. Garment sector are separated from the footwear sector out. Hard work and good sense --- they look forward to success, at the same time they have to do up.The introduction of clothing line nike tn shox are in the business of a prudent risk-taking examples as well as nike brand and business growth performance.light weight cushioning (1979)Frank. Rudy that aviation engineers, in 1979 for nike brought the concept of air cushioning. Frank rudy, an aerospace engineer, brings the concept of air cushioning to nike in 1979. This breakthrough technology makes cushioning throughout sports shoes life, rather than as previously to the use of foam rubber cushioning after a few kilometers to become flat and hard again.nike air cushion, cushioning, protection, light, at the same time can be bent in order to fit and support a variety of various styles of sport shoes and a variety of potentials for development.nike air nike brand has expanded at the same time, also the nike sports shoes to become the world leader in market hegemony.The world of sports shoes, as well as cushioning the history of sports great contribution to the consumer goods industry.Breakthrough in the birth of sports shoes in 1979, "tailwind" first appeared in sports shoes, nike air introduction (http://nike-nike-nike.blogspot.com/) to the world the concept of science and technology. At this time the first dual-running shoes, valued at $ 50, at the same time become the sports shoes industrial revolution.The advent of Tailwind to show the world the innovative spirit of the nike. adventures through continuous attempts and leading the entire industry so that our customers get the best performance.1980 Moscow Olympics steve ovett and sebastian coe. Some nike's "firsts": first gold nike fast, the first year to become the nation's first sports shoes sales (beyond Adidas), the same time, we first European Headquarters established in the Netherlands.nike began his grass-roots promotion at the same time to open up international opportunities.800-meter raceIn the United States to expand the growth and development (1980 -1981)National Soccer TeamContinue our successful run with the basketball, nike branch extended to football.nike football to enter the market with the most professional football shoes, and professional players at the same time with the promotion and development.n b aAs in running aspects of the same grass-roots promotion - Services for the athletes - in other sports are the same.nike occupation nba basketball market at the same time become the first athlete to wear the brand sports shoesIn 1982, nike for more than 50% of nba players with professional sports shoes.The main national football team star mike schmidt signing with nike, nike (http://nike-nike-nike.blogspot.com/) because continuous development of scientific and technological progress continue to work with the products.nike in the mid-80s to become the largest football staff wearing sports shoes.mike schmidt in nike world headquarters campus in order to have a building named after him.